Food truck fanatics in the Birmingham area are likely already familiar with the Cousins Maine Lobster brand.

The leading lobster food truck brand announced last week its plans to bring Maine lobster rolls to foodies in the Mobile, Alabama, to Pensacola, Florida corridor.

Cousins Maine Lobster will hold a grand opening for its new Mobile to Pensacola territory on Saturday, February 11, from 11 a.m. to 7 p.m. at the Blue Wahoos Stadium at 351 West Cedar Street in Pensacola.

“We are thrilled to welcome Gary and Lisa Noble and their son Cade to our group. They bring a diverse skill set ranging from sales and marketing to education, athletics, and finance. They are passionate about the Cousins Maine Lobster brand, our products, and offering the ultimate Maine lobster experience to guests in their market,” explained Jim Tselikis, Cousins Maine Lobster co-founder, who will attend the grand opening.

“For years we had discussed starting a business as a family,” Lisa Noble recalled. “We have always been big Shark Tank fans and food trucks are all the rage – this isn’t just a fad. We re-watched the Cousins Maine Lobster Shark Tank episodes, did some additional research, and reached out to their franchise team. Six months later, here we are!”

The Noble Family worked with Cousins Maine Lobster’s franchise development team to find an available territory that worked for them. “We have always spent a lot of time on the Alabama coast and the Florida Panhandle and truly love this area and the people we’ve met over the years. We were thrilled that this territory was available. The community has been so warm and welcoming. We can’t wait to get out and meet everyone,” Lisa explained.