Alabama turf equipment company expands with acquisition of South Carolina company

Published 8:27 am Friday, January 20, 2023

Beard Equipment Company, Inc., a third-generation John Deere Golf and Sports Turf dealership serving customers in Alabama, Florida, Louisiana, and Mississippi, has finalized an agreement to acquire South Carolina-based Greenville Turf & Tractor, a John Deere Golf and Sports Turf dealer, along with their locations in Greenville, SC, Ridgeland, SC, Nashville, TN, Cincinnati, OH, and Nicholasville, KY, that reach customers in 11 states. The acquisition was completed on Jan. 20, 2023.

“We are thrilled to expand our John Deere Golf and Turf footprint throughout the Southeast and are looking forward to welcoming Greenville Turf’s employees and customers to the Beard family,” said Beard Equipment President, Drew DeLaney. “Beard Equipment and Greenville Turf share many similarities. Both have long histories of family ownership, share a customer-focused, values-driven business philosophy with industry-leading reputations for customer relationships and product support. This acquisition also highlights the trust that John Deere has in Beard Equipment’s product support delivery.”

The new locations will also expand Beard Equipment’s product and parts inventories.

“We continually work on the delivery of parts, service and support for our customers and maintain a large parts inventory available for same-day or overnight delivery,” said Beard Equipment COO, John Dodson. “Adding the Greenville Turf locations allow us to better scale our service solutions to provide better parts availability and less downtime for our customers.”

The combined territory of Golf and Sports Turf customers across 13 states makes Beard Equipment the largest independent John Deere Golf and Turf dealership in North America.

“We were one of the first dealers to sell John Deere’s Golf and Turf equipment when it became available in 1987 and it has steadily grown to be a significant part of our business,” said Herman Bloch, Vice President for Golf, Turf and Utility divisions at Beard Equipment. “This investment demonstrates our commitment to the Golf and Sports Turf industry. We will now support the needs of more than 3,000 golf courses, over 100 professional and collegiate sports programs, and over 20 LPGA, Korn Ferry and PGA Tour events. We’re just getting started.”